Inbound or Outbound Marketing? We Find the Best Mix For You
Successful companies are building their brands and meeting business goals with traditional "push" marketing along with newer "pull" or inbound marketing programs. Networking, making calls, even direct mail are still used everyday. However, the “pull” or inbound strategy to draw customers to you is growing. At the Studio, we’ll find the best mix for you.
Collaborative Relationships Produce Results
We collaborate with CEOs, CMOs and marketing departments on a project basis or under retainer. In addition, we often function as a client's marketing team to plan and implement projects.
Our years of experience have taught us how best to communicate with you to build trust and confidence. And, we have the talent to get things done.
- Market Research and Plans
- Brand Strategy and Messaging
- Inbound and Outbound Marketing Programs
- Email Marketing Management
- Content Development
- Creative Design
- Analytics and Reporting
- Coordination of Sales and Marketing
Outbound Marketing (Push)
The more traditional form of marketing, outbound campaigns push your message in a one-way conversation.
- Print, Radio, TV Advertising
- Public Relations, Newsletters, Speeches, Presentations
- Email Marketing
- Sales Support, Lead Generation, Cold Calls
- CRM Automation
Inbound Marketing (Pull)
Pulling customers to you with a content-marketing plan will increase your web presence, build your brand and create trust while drawing customers to you.
- SEO/SEM, Pay-Per-Click
- Websites, Blogs and News Sites
- Opt-In Email Newsletters, Whitepapers
- Forums, Webinars, Podcasts
- Social Media
- Analytics, Metrics, Dashboards, Activity Calendar
Marketing Strategy Delivers Big Benefits
Keeps You Aligned – A good marketing plan keeps you on track with business goals and objectives.
Builds Confidence – With business cycles up and down, a good plan will provide direction, reconfirm your objectives and give you insight into what’s next. A solid plan gives you the confidence to stay on track when the going gets tough.
Boosts Conversions – Attracting highly qualified leads will increase your conversion rate.
Elevate Your Brand – Thoughtful marketing will differentiate your service or product from your competition through brand messaging, value propositions and real differentiators.
Engages and Educates Your Prospects – Where are your customers? With a well-planned marketing mix, you can educate, engage, relay values and solutions to your prospects.
Saves Time and Money – Market strategy will identify and profile your best customer, alleviating unqualified leads.
Evaluates New Opportunities – A plan is indispensable to evaluate new or growth opportunities when they present themselves.
Brings a Shared Vision – A plan brings unity and solidifies goals and objectives, tactics and challenges. Key personnel are aligned and know how to contribute.